Designing structured systems for better decision-making.

UI/UX Designer with 4+ years of experience designing B2B systems for real users — across retail, analytics, and admin ecosystems.

Selected Work

(2025 - Present)B2B SaaS · Mobile + Web

Simplifying B2B ordering in low-literacy retail environments

Field ResearchCognitive LoadMobile UXWorkflow Design

Redesigning a B2B tool app to reduce dependency and increase in-app task completion.

Simplifying B2B ordering in low-literacy retail environments
(2025)B2B SaaS · Web

Designing for how managers think

Analytical UXDecision SupportInformation Architecture

Restructuring a sales analytics dashboard so field managers could assess performance and spot execution gaps — on a single screen.

Designing for how managers think
(2026)B2B SaaS · Web

When billing is more than money

Systems ThinkingModular DesignAdmin UX

Designing a billing module from scratch inside a modular admin platform — where every setting had downstream consequences for features, access, and user trust.

When billing is more than money

About

Designer who works in the field, not just the studio.

I'm a UI/UX Designer with 4+ years of experience designing B2B systems for real people — not just in ideal conditions.

Based in Bangalore, I've spent my career as the sole designer at Appobile Labs, working across retailer apps, sales dashboards, and admin platforms used by people in fast-paced, on-ground environments.

With a Computer Science background, I approach design as system design — understanding how structure shapes behaviour and how trust is built through interface choices. Currently pursuing a Masters in Human-Computer Interaction to deepen my research in cognition, AI-human systems, and ethical design.

Profile

Skills & Tools

Design

  • UI / UX Design
  • Design Systems
  • Information Architecture
  • Wireframing & Prototyping
  • Cognitive Load Design
  • Design Systems

Research

  • Field Research
  • User Interviews
  • Usability Testing
  • Journey Mapping

Tools

  • Figma
  • Miro
  • Maze
  • Framer
  • Jira