Analytical UXDecision SupportInformation Architecture

Designing for how managers think

Creating a dashboard that aligns with mental models and reduces cognitive friction.

Overview

We redesigned an analytics dashboard to match how managers actually think about their business.

One-minute project overview

PProblem

Managers struggled to extract actionable insights from the current dashboard design.

SSolution

Through research, we discovered the mental models managers use and redesigned the dashboard layout accordingly.